As per SproutSocial, out of every ten dollars spent on digital advertising, 3 are spent on social ads which are the leading source of brand awareness for those youth who are between the ages of 16 and 34.

In today’s digital era, social media is no longer just a platform for personal connections; it has become a powerful tool for businesses of all sizes. From start-ups to multinational corporations, social media helps brands reach their target audience, engage with customers, and drive sales.

For educational institutions like an MBA Private College in Delhi or a PGDM College in Delhi, social media skills-building plays a crucial role in its curriculum dealing with branding, engagement, digital sales and lead generation.

AIM: Crafting Social-Ready Managers

The Asia-Pacific Institute of Management (AIM), a Top MBA College in Delhi, meets this need head-on with five AICTE-approved PGDM courses with social media marketing skill building in each.

Ranked 4th in Delhi and 8th in North India, this Best PGDM College teaches SEO, and social media strategies to all its students. With over 2000 recruiters (80% MNCs), placements have hit Rs 8.75 lakhs p.a. as the average and Rs 22 lakhs p.a. as the highest, reflecting market-ready skills in students.

Enjoying a track record of an almost 100% placement record since its inception, AIM placements have seen companies like HUL, Oracle, Jaguar, Nykaa, P&G, JP Morgan, Microsoft, HSBC, Credit Suisse, ICICI Bank, American Express, P&G, Unilever, Coca Cola, PepsiCo, Nestle, Johnson & Johnson, EY, Reckitt Benckiser, IBM, Accenture, Adidas, etc.

Why is social media vital for a business?

1. Increased Brand Awareness
2. One of the biggest advantages of social media is its ability to increase brand awareness. Platforms like Facebook, Instagram, LinkedIn, and Twitter allow businesses to showcase their products and services to a global audience.
3. For example, if a Top MBA College in Delhi teaches students how to create awareness, it would advise using targeted social media ads to reach the right audience. Companies can use social media to promote their brand identity, share success stories, and connect with potential customers.
4. Cost-Effective Marketing
5. Traditional marketing methods like TV ads, billboards, and newspaper advertisements can be expensive. On the other hand, social media marketing is cost-effective and offers a higher return on investment (ROI). Only the Best PGDM College can teach how to utilize social media to run targeted campaigns at a fraction of the cost of traditional advertising.
6. With a well-planned social media strategy, businesses can reach the right audience without spending a fortune. Tools like Facebook Ads Manager, Instagram promotions, and LinkedIn-sponsored posts allow businesses to control their budget while maximizing engagement.
7. Better Customer Engagement and Relationship Building
8. Customers today expect businesses to be responsive and interactive. Social media allows businesses to engage with their audience in real-time, answer queries, and build long-term relationships.
9. For example, if an MBA Private College in Delhi wants to teach how to increase engagement, it can demonstrate how to use platforms like Instagram and LinkedIn to share updates, testimonials, and user interviews. Similarly, businesses can use Twitter for customer service, Facebook for community building, and LinkedIn for professional networking.
10. Lead Generation and Increased Sales
11. Social media is a powerful tool for lead generation. Businesses can attract potential customers through engaging content, paid ads, and strategic collaborations.
12. For instance, a Top PGDM College in Delhi can teach how to generate leads by offering free webinars, downloadable brochures, or personalized interactions. Similarly, e-commerce businesses use Instagram and Facebook shops to sell products directly through social media.
13. With features like “Swipe Up” links on Instagram stories, LinkedIn lead forms, and Facebook Messenger automation, businesses can convert social media followers into paying customers.
14. Competitive Advantage and Market Insights
15. Social media allows businesses to track competitors, understand industry trends, and gather market insights. By analysing competitors’ strategies, businesses can refine their marketing campaigns and stay ahead in the market.
16. For example, an MBA College in Delhi can teach how to measure engagement, what type of content performs well, and which platforms generate the most engagement. Similarly, brands can use tools like Google Analytics, Facebook Insights, and LinkedIn Analytics to track customer behaviour and improve their social media strategy.
17. Targeted Advertising and Personalization
18. One of the biggest advantages of social media marketing is the ability to target specific audiences. Unlike traditional advertising, where ads are shown to a broad audience, social media allows businesses to target users based on age, location, interests, and behaviour.
19. For example, if a PGDM College in Delhi wants to teach how students can run better campaigns, it can specify how to run targeted Facebook and Instagram ads showcasing USPs to the right target market. Similarly, businesses can create personalized ad campaigns to reach the right customers at the right time.
20. Enhanced Brand Credibility and Trust
21. A strong social media presence helps businesses build credibility and trust among customers. When people see positive reviews, testimonials, and user-generated content about a brand, they are more likely to trust it.
22. For a Top MBA College in Delhi, it can advise how to use social media reviews, user-generated content and user testimonials to influence buying decisions. Similarly, businesses can leverage influencer marketing, video testimonials, and case studies to build brand credibility.
23. Driving Website Traffic and SEO Benefits
24. Social media plays a key role in driving traffic to a company’s website. By sharing blog posts, product updates, and engaging content, businesses can direct followers to their websites, increasing conversions and sales.
25. Additionally, social media signals contribute to search engine optimization (SEO). When a business actively engages on social media, search engines recognize its credibility, improving its search rankings. For example, an MBA Private College in Delhi can advise how to share valuable content on LinkedIn and Facebook that may help rank higher in Google searches.
26. Crisis Management and Reputation Control
27. In the digital world, a company’s reputation can be affected by negative reviews or misinformation. Social media allows businesses to address issues promptly and maintain a positive brand image.
28. A Best PGDM College can advise how to face any negative feedback online, by responding professionally and providing solutions on how to maintain its reputation. Similarly, brands can use social media monitoring tools to track brand mentions and manage their public image effectively.
29. Networking and Collaboration Opportunities
30. Social media platforms like LinkedIn, Twitter, and Facebook provide excellent networking opportunities. Businesses can connect with industry experts, potential partners, and influencers to expand their reach.
31. For example, a Top PGDM College in Delhi can advise a student on how to collaborate with industry leaders for guest lectures, webinars, and mentorship programs. Businesses can partner with influencers and content creators to enhance brand visibility.
32. Learn Social Media Marketing from AIM
33. If you’re looking to build a successful career in marketing, mastering social media strategies is essential. Asia-Pacific Institute of Management, Jasola, offers an AICTE-approved PGDM in Marketing designed to equip students with in-demand digital marketing skills.
34. This program includes certifications in:

• Digital Marketing
• Integrated Marketing Communications
• Customer Relationship Management
• Social Media Marketing
• As one of the Best PGDM Colleges, AIM ensures hands-on training, industry exposure, and career opportunities in top organizations.
• Join the Social Media integrated PGDM
• Social media is no longer optional for businesses; it is a necessity. Whether you are an entrepreneur, a marketer, or an educational institution like an MBA College in Delhi, leveraging social media can help you reach your goals efficiently.
• If you want to master social media marketing and enhance your career prospects, consider enrolling in a Top PGDM College in Delhi like Asia-Pacific Institute of Management.
• Start learning how to use social media strategically today and how to thrive in the digital age!
• Admissions are open for 2025 at AIM. Apply NOW!