If you think that toys are just for kids to play with, then you are wrong. Today, people of all ages enjoy having toys as a form of recreation. Although the niche of toys can be changed and somehow modified compared to kids' toys. In 2025, the toy industry is facing challenges due to technological advancements; however, on the other hand, all toy businesses, especially small and medium-sized enterprises, are also finding opportunities in this scenario. Overall, the toy industry is projected to grow at a rate of 2.4%, reaching $133 billion from 2025 to 2029, according to Statista.

What Are The Top Toy Trends Of 2025?

All the industries, especially the toy industry, are somewhere between digital and physical interactions, experiences, and inventions. Trends in toy making are changing, and brands are reshaping their inventing, designing, and crafting strategies. By 2025, the toy industry is expected to have evolved significantly due to advancements in technology, AI, and VR. And it is directly affecting the toy industry. Kids, parents, and people are looking for something more in a toy than entertainment. There are many innovative toy trends in 2025 that are widely loved by people.

Digital-Physical Hybrid

These toys serve as a bridge between the digital and physical worlds. They are based on augmented reality and open a portal to new discoveries with the player, providing them with a lifetime experience.

STEM & STEAM

These educational toys are in demand. Parents love to buy them for their children, as they are designed to encourage coding and problem-solving skills. They focus on science, technology, engineering, art, and mathematics, so they are collectively referred to as STEAM or STEM.

Health-Focused Toys

Parents, especially millennials, prefer to purchase toys that focus on mental, physical, and social health for their children, promoting their overall well-being.

Eco-Friendly Toy Ideas

The demand for sustainable toys is continually increasing. Therefore, wood-based toys or those made with reusable and recyclable materials are in high demand among thousands of people.

Nostalgic Toys

It is a great idea, and one of the trends in 2025 is the revival of 80s and 90s toys. They are created to let children know about past days and let adults remember their glory days.

These are some of the most aesthetically trendy toy ideas that are perfect for a brand not only to survive but to thrive in the market.

How Do SMBs Capitalize On These Trends?

In this scenario, with shifting toy market trends and evolving manufacturing approaches driven by technology, there is significant potential for small and medium-sized businesses to grow. They simply need to stay up-to-date with modern toy creation trends and cater to consumer demand. If they want to produce sustainable toys, they should act accordingly. By embracing these opportunities, SMBs not only survive but also establish a prominent position among their competitors.

Top Toys Of 2025

On the occasion of the 25th anniversary of the Toy of the Year (TOTY) awards, the “RealFX Disney Stitch Puppetronic”, a cuddly puppet based on a popular alien character, earned the “toy of the year” and “tech toy of the year awards. “People’s choice” award grabbed by “Story Time Backgammon,” a game learning toy for kids of 3 only.

Additionally, there are many other popular toys that have received various awards and remain on the list of top toys of 2025.

There are the most aesthetically pleasing and loved toys of 2025, and yet, new ones are still being introduced.

Upcoming Toys Of 2025

New toys are being introduced to the market on a daily basis. Many brands and companies have announced the arrival of new toys in 2025.

This is the list of upcoming toys 2025 and brands that are launching some of their new ideas.

Popular TikTok Toys 2025

TikTok's most popular toys of 2025 are a blend of modern age and vintage nostalgia. It features some AI-powered toys, as well as old toys from the 80s and 90s, chosen by the people.

Here are some of the popular TikTok toys for 5-year-olds for 2025.

Future Of Toy Technology And Industry

The future of the toy industry is bright. As we have mentioned before, this industry is growing rapidly despite the numerous hurdles and challenges it faces. The major players in toy manufacturing, such as LEGO, Hasbro, and Mattel, have already adopted the most futuristic approaches, including AI, VR, and coding, in their manufacturing processes. On the other hand, the small and medium-sized toy businesses are finding new ways to thrive in the market. They are inventing new and most exciting toy ideas to make clients happy and grow your business. In short, the future of the toy industry is promising, with ample scope for new businesses and innovative ideas to emerge.

Effects Of Ideal Toy Marketing On The Growth Of The Industry

Both leading toy manufacturers and SMBs are well aware of the fact that the future of the toy industry is highly associated with marketing. The strong market is a guarantee of your brand's evolution. To maintain or elevate your current brand position, you must adopt advanced marketing strategies. The use of electronic media, especially social media campaigns, and physical interaction with children and the audience is essential. Share your ideas and ask people to discuss theirs to invent a new toy. So, want to lead in the toy niche? Follow the unorthodox marketing trends first.

The Role Of Packaging In Making A Toy Popular

Have you ever given thought to the role of packaging in making a toy popular or brand-conscious? If the answer is no, then reconsider it. Packaging is one of the primary marketing tools for all industries, including the toy industry. Crafted with high-end materials, cutting-edge technologies, and modern marketing approaches, custom action figure packaging is a compelling way to capture the attention of potential buyers. With due respect, if you are in denial about the positive and effective role of packaging in promoting your brand, presenting your products elegantly, and protecting your products, then you are mistaken and may need some guidance.

Is It Necessary To Find The Right Toy Packaging Supplier?

To save a significant portion of your packaging budget and a considerable amount of time, it is crucial to find a trustworthy and authorized toy box manufacturer. To make it easier, we suggest a company that is one of its kind, offering numerous magnificent packaging services and biodegradable packaging approaches to facilitate you. Instant Custom Boxes offers you free shipping, free design assistance, no order limit, a 30% discount, no hidden charges, and quality assurance for your custom toy boxes and Barbie doll packaging. It has more in store for you, and you will only find out when you take the leap.

Final Thoughts

To conclude, it is safe to say that the toy industry and marketing are continuously evolving and rapidly growing, leaving some opportunities for SMBs. To stay focused on the toy market, it is essential to stay updated on the latest trends and ideas. Leave the unorthodox means of toy creation and go for modernization, as this is the age of AI and robots. Keep all branding and marketing strategies in mind if you are trying to elevate your presence, and packaging is one of them.

Feel free to contact us for your premium custom toy boxes made with eco-frienldy materials and sustainable manufacturing approaches.