Deciding when to axe a business is a complex decision that depends on various factors. While there is no one-size-fits-all answer, I can provide you with some insights to help you make an informed decision.

1. Industry Norms and Market Research: Research the average time it takes for businesses in your industry to become profitable. This can give you a general idea of what to expect. Additionally, analyze market trends, competition, and customer behavior to determine if there is potential for growth in your specific market.

2. Financial Viability: Assess your financial situation and determine how long you can sustain your business without making a profit. Consider factors such as operating costs, cash flow, and available resources. If you can financially support your business for an extended period, you may have more time to allow it to grow.

3. Milestones and Goals: Set specific milestones and goals for your business. These can be related to revenue, customer acquisition, or product development. Evaluate your progress against these milestones periodically. If you consistently fall short despite your efforts, it may be a sign that your business is not gaining traction.

4. Feedback and Customer Interest: Engage with potential customers and gather feedback on why they are interested but not buying. This can help you identify any issues or gaps in your product or service. If you receive consistent negative feedback or lack of interest, it may indicate that your business model needs adjustment.

5. Seek Expert Advice: Consult with mentors, industry experts, or business advisors who have experience in your field. They can provide valuable insights and guidance based on their knowledge and expertise. Their advice can help you make a more informed decision about the future of your business.

Remember, there is no definitive timeline for when to axe a business. It ultimately depends on your unique circumstances. However, by considering these factors and seeking advice, you can make a more informed decision about the appropriate timeframe for your business.

Note: The above information is based on general business knowledge and experience. It is always recommended to consult with professionals or experts in your specific industry for tailored advice.