Increasing users for a new website requires a comprehensive marketing strategy that focuses on driving traffic, engaging users, and promoting the website's value proposition. Here's a detailed answer with examples and references to help you achieve this goal:

1. Optimize for search engines (SEO):

- Conduct keyword research to identify popular and relevant search terms related to your website's niche.

- Optimize your website's meta tags, headers, URLs, and content with these keywords.

- Build high-quality backlinks from reputable websites to improve your search engine rankings.

- Utilize tools like Google Search Console to monitor your website's performance and make necessary improvements.

2. Content marketing:

- Create high-quality and engaging content that provides value to your target audience.

- Write blog posts, articles, or guides that address common questions or problems in your industry.

- Share your content on social media platforms, relevant forums, and industry-specific websites.

- Collaborate with influencers or guest bloggers to expand your reach and attract more users.

- Use visual content such as infographics, videos, or slideshows to make your content more shareable.

3. Social media marketing:

- Identify the social media platforms where your target audience is most active.

- Create engaging profiles and share regular updates, promotions, or news about your website.

- Utilize hashtags, mentions, and relevant keywords to increase your visibility on social media.

- Engage with your audience by responding to comments, messages, and participating in discussions.

- Run targeted social media advertising campaigns to reach a wider audience.

4. Email marketing:

- Create an email list by offering incentives, such as exclusive content or discounts, in exchange for users' email addresses.

- Send regular newsletters or updates to your subscribers, providing them with valuable content and keeping them engaged.

- Personalize your emails based on user preferences and behavior to increase open rates and click-through rates.

- Use email automation tools to segment your audience and send targeted emails based on their interests or actions.

5. Influencer marketing:

- Collaborate with influencers or industry experts who have a significant following in your niche.

- Have them promote your website, write guest posts, or share your content with their audience.

- This can increase your website's visibility, credibility, and attract more users who trust the influencer's recommendations.

6. Paid advertising:

- Utilize pay-per-click (PPC) advertising platforms like Google Ads or social media ads to target specific demographics and interests.

- Set a budget and create compelling ad campaigns that highlight your website's unique selling points.

- Monitor the performance of your ads, adjust targeting, and optimize based on conversion rates and user engagement.

7. Collaborate with other websites:

- Seek partnerships with complementary websites or businesses that target a similar audience.

- Cross-promote each other's websites, share backlinks, or collaborate on joint marketing campaigns.

- This can help you tap into their user base and drive traffic to your website.

8. Analyze and optimize:

- Use web analytics tools like Google Analytics to track user behavior, traffic sources, and conversion rates.

- Identify areas of improvement, such as high bounce rates or low engagement on certain pages, and make necessary adjustments.

- Continuously test different strategies, monitor the results, and refine your marketing efforts based on data-driven insights.

Remember, increasing users for a new website requires a combination of various marketing tactics. It's essential to tailor your approach based on your target audience, industry, and website's unique selling points.

References:

- Moz: https://moz.com/beginners-guide-to-seo

- HubSpot: https://www.hubspot.com/marketing-statistics

- Neil Patel: https://neilpatel.com/blog/content-marketing-examples/

- Sprout Social: https://sproutsocial.com/insights/social-media-marketing-strategy/

- OptinMonster: https://optinmonster.com/beginners-guide-to-email-marketing/

- Forbes: https://www.forbes.com/sites/forbesagencycouncil/2019/07/26/how-to-use-influencer-marketing-to-achieve-your-marketing-goals/#6f2c8d7a6e9b

- Google Ads: https://ads.google.com/home/

- Kissmetrics: https://www.kissmetrics.io/