Workflows are an essential component of a successful inbound strategy. They allow you to automate and streamline your marketing and sales processes, ensuring that your leads and customers receive the right information at the right time. By leveraging workflows, you can nurture prospects, guide them through the buyer's journey, and ultimately convert them into loyal customers.

One example of using workflows in your inbound strategy is lead nurturing. When a visitor converts into a lead by filling out a form on your website, you can automatically enroll them in a nurturing workflow. This workflow can consist of a series of emails that provide valuable content related to their interests and pain points. By delivering relevant and helpful information, you can build trust and keep your brand top-of-mind.

Another way to use workflows is in the qualification and segmentation of leads. By setting up specific criteria, such as lead score or engagement level, you can automatically move leads through different stages of your workflow. For example, if a lead reaches a certain score indicating high interest, they can be automatically enrolled in a sales workflow where they receive personalized outreach from your sales team.

References:

• HubSpot Blog: How to Use Workflow Automation
• MarketingProfs: How to Build Workflows to Support Your Inbound Marketing Strategy